Glossary
7 IFs
The top 7 Influencing Factors that determine the value of a domain or website. There are more than 7 influencing factors and even within the top 7 IFs there are sub-factors to be considered as well.
Influencing Factors are subject to fluctuating variables that can effect the value of each factor and from time to time reorder the structure of the top 7 IFs. Because of this it is important for the TLDMO staff to consistently monitor several markets and act accordingly to fluctuations of the Influencing Factors.
DMA
Domain Management Agent.
Domaining
Traditional domaining is the purchase and monetization of domain names as well as selling domains for profit. TLDMO focuses on the development of the domains for increased monetization revenue and an increased domain value for a greater ROI.
Fully optimized title, keywords, description….
When optimizing a site for specific subjects, keywords, and key-phrases, it is important to properly relate your titles, description, and content to your targeted subject, keywords, and key-phrases.
Link building campaign
Backlinks or inbound links are like votes for your site to the search engines. The number and quality of links pointing to your site influences the position of your site in the serps.
Long tail search terms
Long tail search terms are generally much less competitive. With the proper research it is possible to gain highly relevant traffic that other competitors may be missing.
Major keyword or key-phrase targets
The major keywords and key-phrase targets or short-tail targets are generally highly competitive targets and require many variables to be perfect in order to rank well.
Regularly updated and optimized content
When increasing the value of any domain or website, regular updates to the content must be made. These updates also have to be fully optimized for your targeted subject, keywords, and key-phrases.
Search engine and directory submission
Submission to search engines helps get the search spiders crawling your site quicker. Directory inclusion is fast becoming obsolete yet many people still want the service. Submission to search engines and directories do not guarantee acceptance.
SERPs
Search Engine Results Pages. These are the organic (un-paid) results displayed on the search engine page when a search query is performed.
Sitemap creation and submission
There are two popular forms of sitemaps. 1) xml sitemaps for submitting to major search engines telling them where to find specific pages and how often to visit them. 2) html sitemaps listing page names in hyperlinks allowing visitors to see a virtual link map of your website.
